The future of business, communication and marketing lies in Augmented Reality. Or let’s say, also in Augmented Reality. A technology that has grown exponentially in the last 5 years and has not yet reached its maximum.

The future of business, communication and marketing lies in Augmented Reality. Or let’s say, also in Augmented Reality. A technology that has grown exponentially in the last 5 years and has not yet reached its maximum.
In the era of Mobile and IoT (Internet of Things), CRM (Customer Relationship Manager) must necessarily adapt to the times, being that specific branch of Marketing Management useful to collect and to understand better the data, always more important to decode for take actions and make better decisions. Without forgetting that in the era of Big Data, the CRM will play, starting from 2016, a role as a true protagonist.