ZCS BLOG

Big Data, from big gamble to great opportunity

Big Data, from big gamble to great opportunity

For some years there has been a increasing talk of Big Data and the phenomenon is growing. Every day we are swamped with a multitude of information from all sides, and at the same time we are ourselves producers of data that, in the digital age, become more important than never before.

The Internet of things makes your home intelligent

The Internet of things makes your home intelligent

The Internet of Things is becoming a reality that involves different aspects of our life. Last year, the Polytechnic of Milan quantified the market value of the IoT (Internet of Things) to 1,55 billion Euros, with an increase of 28% over the previous year. And among the fields that had registered a faster growth, besides smart cars, that is the intelligent cars, there was the one of “smart home", the phenomenon that defines the concept of smart home. 

CRM and Mobile, a much more stronger relationship

CRM and Mobile, a much more stronger relationship

In the era of Mobile and IoT (Internet of Things), CRM (Customer Relationship Manager) must necessarily adapt to the times, being that specific branch of Marketing Management useful to collect and to understand better the data, always more important to decode for take actions and make better decisions. Without forgetting that in the era of Big Data, the CRM will play, starting from 2016, a role as a true protagonist.

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